Landing on this page means you’re considering adding promotional products in your marketing efforts. To begin with, that’s a great idea. Many companies have tried this strategy and recorded excellent results.
Now that we all agree promotional products are great, it’s time to learn how to implement this marketing strategy like a pro.
Know Your Target Market
The first step towards a successful promotional product campaign is knowing your target market. This information should help you choose a winning product.
For instance, if you are interested in attracting plumbers, a mug wouldn’t be the best choice. These guys spend most of their time in the field. And that means they need something they can bring to the site.
A tape measure, for example, would be a cheap and useful thing to offer them. And that will act as a constant reminder of your brand.
Get the Design Right
Getting the right promotional product is half the battle. You also need to get a good graphic designer and copywriter to make a great print design.
Remember, this is an awareness campaign, so it needs to be simple. A beautiful logo combined with a punchy tagline will do. However, they should describe your product or services clearly. Otherwise, people will forget who you are after a couple of weeks if the branding is “out there.”
So, it’s a good idea to think this through. Get a few freelance designers to submit their ideas then hire a masterful copywriter to add a short, but catchy mission statement.
Chose the Right Supplier
Choosing the right supplier can be a daunting task. You need to make sure they can deliver quality products and meet deadlines. The last thing you want is to make an order and receive it late. Or worse still, get a low-quality item.
A good supplier should have a clean website, a physical location, and valid licensees. They also have testimonials and user reviews somewhere on their site.
But that can also be faked. As a rule, do your homework before trusting any company.
Don’t Forget Your Existing Customers
Marketing might be about getting new business. But retaining existing customers is equally important. Once the product arrives, gift it to your client base and see what they think about it.
If they leave positive feedback, it means you got the planning stage right. Now you can find a reason to reward potential customers, then do it. They will always remember you and hopefully bring business.